Managing budgets just got easier with Marin's Pacing Columns

June 14, 2024

Wouldn’t it be nice to have a quick and easy way to visually measure how you’re tracking to plan? In Marin, you can with the new pacing columns on the Strategies and Campaigns grid. At a glance, you can see how your strategies are tracking against their spending or efficiency target and color coding makes it easy to identify strategies that are forecast to miss their targets.

We’ve also added nine other pacing-related columns, including the episode start and end dates, days remaining, and % completion. These new columns bring the power of the Pacing dashboard directly into the Strategies and Campaigns grids.

Remind me, what is a Strategy?

Strategies are groups of campaigns that map to shared business goals. Strategies can include campaigns across accounts and publishers for easy management at scale. Each Strategy has a goal with specific targets that Marin will aim to hit if you are actively using the platform’s optimization, by changing Campaign Budgets, Targets, and bids.

Sounds interesting, but what’s in it for me?

Hitting your budgets and maximizing the return on your investment often involves too much manual monitoring. The new Pacing columns make your life easier with: 

  1. Continuous Monitoring:
    With Pacing charts, you can monitor your spend and performance metrics against your goals This immediate visibility ensures that you can make timely adjustments to optimize your campaigns effectively.
  1. Enhanced Decision Making:
    By having a clear visual of how your campaigns are pacing towards their targets, you can make more informed decisions. Whether it's adjusting budgets, reallocating resources, or modifying strategies, the Pacing charts provide the data you need at your fingertips.
  1. Increased Efficiency:
    Integrating the Pacing charts directly into the grid reduces the need to switch between different tools or dashboards. This streamlined workflow saves you time and reduces the likelihood of errors, allowing you to focus on strategic activities that drive performance.

How do I get started?

Navigate to the Strategies grid, and open the Column Chooser. You will see a new category called Optimize. The chart is in the Pacing column. You can add this to the grid as you would any other columns. If you are not currently using Marin Strategies, please contact your account manager to get started. Even if you don’t use Marin to manage your performance, the pacing charts can still be used to keep track of your performance vs. targets. If you’re not yet using Marin, what are you waiting for? Talk to us to get started today!

Wesley MacLaggan

Marin Software
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