Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no exception: we need to do better, we need to do more.
We committed ourselves to listening, learning and supporting the organizations that are already doing great work and making a real difference. We looked at what other companies are doing in that field. We educated ourselves on this topic and seeked feedback from our employees.
As a result, we identified 10 initiatives that we will begin rolling out internally. A couple of examples include:
- Celebrating the emancipation of those who had been enslaved in the US by making Juneteenth a company holiday for our US employees
- Promoting diversity in the ad/tech industry with dedicated internship opportunities for BIPOC and Latinx college students
Our goal is to continue fostering a work environment that reflects the rich and diverse communities that we live in. We want to reiterate our commitment to creating a tolerant and welcoming workplace for all.
Given our industry and our wealth of expertise in digital marketing, we have also decided to offer pro bono digital marketing consulting services to BLM organizations or black-owned businesses. This is where we call out to you, our network, for help. Do you or anyone in your network know of an organization that would benefit from an extra pair of eyes when it comes to their digital marketing strategy? If so, please get in touch with us by emailing firstname.lastname@example.org