Marin Software's official blog

Marketing Executives Swap Ideas at Marin Software’s New York Summit

Ashley Andrada
|
May 11, 2016

On Thursday, April 28th, we held our first ever Executive Summit in New York City at The Standard Hotel.

The afternoon's talks were sponsored by Marin Software partner Yahoo and led by Marin Software's CEO, David A. Yovanno. We had a great roster of Marin presenters, who walked through our roadmap and shared their thoughts about the future of digital advertising.

We were also lucky to have Daina Middleton, the former Head of Global Business Marketing at Twitter and former CEO of Performics, and Sonia Carreno, the President of IAB Canada, as speakers.

Daina spoke about the Power of Prediction in today’s fast-moving marketing landscape. Sonia reviewed the current state of the nation in media usage, outlined major industry issues, and explained steps being taken to remove obstacles to growth.

The day’s presentations were rounded out by a fabulous wine and cheese tasting in the afternoon, guided by The Standard’s leading sommelier (you can catch him and his bowtie in the story below).


Marin CEO Dave Yovanno welcomes guests to our inaugural Executive Summit in New York City - #MarinExecSummitNYC pic.twitter.com/1xKFj7uE4C


— Marin Software (@MarinSoftware) April 28, 2016




Our Customer Success Team shares an early look at our new platform infrastructure. #MarinExecSummitNYC pic.twitter.com/em0XOFTUPV — Marin Software (@MarinSoftware) April 28, 2016





.@DainaMiddleton on the power of prediction. #MarinExecSummitNYC


"Only .06% of things that could be connected to internet currently are."

— Marin Software (@MarinSoftware) April 28, 2016




Way to go putting strong women on stage today @MarinSoftware ! https://t.co/yFORQtrsWc — Daina Middleton (@DainaMiddleton) April 28, 2016





Sonia Carreno @iabcanada on growth of social:


"Social media ads brought in $10.9 billion in 2015, up 55% from 2014." 🙌🏽 #MarinExecSummitNYC

— Marin Software (@MarinSoftware) April 28, 2016




Missy Schnurstein of @Yahoo: "60% of conversions now take place on mobile." #MarinExecSummitNYC pic.twitter.com/gI46saAyj2 — Marin Software (@MarinSoftware) April 28, 2016





Our sommelier-lead wine and cheese tasting has begun! #MarinExecutiveSummitNYC pic.twitter.com/JA2G6iYusW


— Marin Software (@MarinSoftware) April 28, 2016




Thanks to our fabulous #MarinExecSummitNYC sponsor @Yahoo! pic.twitter.com/wf6NCK0Sop — Marin Software (@MarinSoftware) April 28, 2016





The "Good, The Bad and the Necessary", including ad blocking, delivered by @passageC @MarinSoftware Exec Summit NYC pic.twitter.com/MwB2vqz2ZQ


— David A. Yovanno (@DaveYovanno) April 28, 2016


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