Online retail is on the rise, with the National Retail Federation estimating an 8-12% US e-commerce bump in 2017. Still, most purchases continue to happen in stores—how can retail advertisers accurately measure the impact of their digital advertising efforts on these brick-and-mortar sales?
To help close this gap, we’ve launched Offline Conversions in Marin Social.
Know What’s Working and What’s Not
With offline conversion tracking, you can track transactions that happen at a physical retail store and other offline channels such as phone orders. From here, you can attribute these conversions to users engaging with your Facebook ads.
Marin Social offers full support for this type of offline conversion tracking, and maps transaction data from your customer database or point-of-sale system to your Facebook ad reporting. This gives you a better understanding of the effectiveness of your social campaigns.
Close the Loop to Offline Sales
In Marin Social, Offline Conversions setup is easy. Once you update the settings in your Marin Social media plan, every new ad you create will automatically be tagged to enable offline conversion tracking.
We’ve designed Offline Conversions to be as flexible as possible, so you’re free to create a single media plan for an ad account that covers all available offline events. Or, you might choose to create multiple media plans for the same ad account and include only the appropriate offline events. You can even link existing ad campaigns to offline events on the publisher side. It’s all up to you.