About Beslist.nl
With BESLIST.nl consumers can quickly and easily compare more than fifteen million products from 6,210 shops based on price, payment options, labeling and delivery. Furthermore, they can browse as many as 454,412 product reviews from other consumers and experts, as well as 9,717 video reviews to see the products come to life.
Not only has Marin enabled us to save 66% of our time managing campaign, it has helped us generate a 28% increase in clicks whilst maintaining our margin. Their automated bidding has allowed us to easily bid to our goal of increasing clicks whilst maintaining margin. Also, their additional optimisation tools such as keyword expansion and Marin Next have helped us identify missed opportunities to generate higher click volumes. All of this has allowed me to focus more time on strategically expanding our campaigns into new channels such as display and search retargeting.
Beslist.nl found it too troubling to keep in-house keyword tool up-to-date with publisher APIs
BESLIST.nl had a large scale search campaign with more than four million keywords across Holland and Belgium, which they were managing through an in-house built tool called Keyword Manager. With limited development time, BESLIST.nl struggled to keep up with the regular API updates by search engines and new feature requests from their marketing team.
This meant there was a lot of disparity in data, between the BESLIST.nl tool and Google Adwords. As a result, the search team was often trying to optimise campaigns from incomplete data. Also, they were struggling to get visibility into their data, as they couldn’t get a simple view of data across all their accounts. They could only view one account at a time.
Furthermore, BESLIST.nl had to manually make bid changes. Due to their business model BESLIST.nl wanted to maximize clicks, whilst maintaining a set margin. This complex bidding strategy made manually bidding across four million keywords a very time consuming task, taking up around 15% of their time.
After trying our another 3rd party tool, they found success with Marin
BESLIST.nl carried out a review of third-party digital ad management platforms in order to help overcome these challenges. After reviewing three platforms, including a local Dutch solution, they decided to work with Marin Software due to its proven ability to manage large-scale accounts with millions of keywords. Revenue data from BESLIST.nl’s in-house tracking system was integrated into the Marin Software platform, providing visibility into revenue generated at the keyword level.
Marin Software’s proven bi-directional sychronisation with major search engines meant BESLIST.nl always had accurate data, which mirrored what they would find in Google Adwords. Marin’s easy-to-use interface and multi-level account view meant BESLIST.nl could easily get a view of performance across accounts, as well as right down to a more granular campaign or keyword level.
BESLIST.nl also implemented Marin Software’s automated bidding across their campaign. Marin’s patented bid algorithm enabled BESLIST.nl to maximize performance, whilst meeting their set margin target. This saved them significant time manually bidding and yielded even better performance.
Marin’s further campaign management and optimization features meant BESLIST.nl found further ways to increase traffic volume. They took advantage of Marin’s keyword expansion tool to identify new relevant keywords with the necessary click volumes they require. They also used filters to identify existing keywords that weren’t performing, which resulted in them reducing the number of keywords in each ad group, whilst increasing the relevancy. Consequently, they saw an improvement in Quality Score.
Finally, BESLIST.nl used Marin Next, which is an intelligent recommendation engine that leverages Marin’s proprietary optimisation methodology to uncover new revenue opportunities and help marketers address them with best practice workflows. BESLIST.nl reviewed recommendations regularly to identify opportunities to increase click volumes. They were able to easily identify multiple opportunities to increase clicks across their large-scale campaign.
Saved time while increasing clicks
As a result of using Marin Software, BESLIST.nl saved 66% of the time they spent managing campaigns. They reinvested this time in strategic expansion of their campaigns across new channels and publishers. In addition, BESLIST.nl saw improvements in the performance of their campaign with clicks increasing by 28% whilst maintaining their set margin.
Working in retail media is challenging, fast-paced, and certainly never boring. It’s one of the most competitive spaces for media buyers to operate in. You have to constantly keep your finger on the pulse of industry trends and optimize campaigns daily based on the ever-changing marketplace.
We feel your pain. And we know you’re good at your job. But everyone could use a little help from AI these days! No matter what type of product you sell, Marin can make your life easier.
Our platform was built by retail media marketers, for retail media marketers, because a niche industry requires a specialized solution. We also built Marin to be flexible and customizable so it can meet each user's unique needs. Here are five ways Marin can help you work less and smash your performance goals.
1. Let AI Handle Budget Allocation
Most retail media marketers manage many campaigns in different accounts and channels, and publisher walled-gardens can make it difficult to deploy automation across those channels. Marin was built to solve this problem. Marin’s dynamic budget allocation harnesses the power of AI to ensure your budget is distributed as efficiently as possible, across all your campaigns.
All you have to do is map each group of campaigns with a shared budget to a Strategy and set the spend target for the month or quarter. Then let us know what your goals are - ROAS, conversion volume, impression share, etc. Marin will take it from there.
By comparing each campaign’s performance against your KPI targets and analyzing impression share metrics to determine which campaigns have incremental room to drive more conversions, Marin will intelligently allocate your budget across all your campaigns in Google, Microsoft, Facebook, Meta, LinkedIn, and more. Goodbye, budget pacing spreadsheets!
The beauty of this solution lies in its customizability. We’ll start by meeting with your team and discussing your current budgeting workflow and goals. Then, your Marin team will customize the automation to meet your needs. You just sit back, relax, and watch your campaigns meet those spend targets every month.
2. Identify opportunities for growth
As a busy digital marketer, one of the worst feelings is knowing that there are opportunities to improve performance but not having the time to act on them. Between investigating the next steps and building bulk sheets, even the simplest optimization initiative ends up taking hours. But with Marin, you can optimize your accounts in seconds.
Marin runs hundreds of daily checks on every account linked to our platform and identifies opportunities for growth. From ad copy improvements to changes to bidding targets to improving account structure, Marin covers the basics for you so you can focus on high-level strategy. Recommendations can be applied with one click, so no manual work is needed to act on your Insights.
For example, the above Insight recommends that our client move their top-performing ads into individual dedicated ad groups. This will help them manage the bid for that specific product independently, which makes sense since it's driving so much volume. To act on this recommendation, they simply need to click ‘Apply Changes.’ Marin will then build the new ad groups and pause the ad in the old group for them. It’s that easy!
See it in action:
3. Auto-create ads based on your product feed
Once you link your product feed to Marin, there are countless ways to apply automation based on it. For example, Marin can automatically create a new ad every time a new product is added to your feed. This is extremely helpful for brands that continuously create new products and want Shopping Ad coverage over every product. Rather than spending time every day checking your feed for new products and creating ads for them, automate that tedious process with Marin.
And speaking of shopping ads…
5. Manage all your shopping ads in one place
Marin pulls all your Google, Microsoft, and Amazon shopping ads into one unified view and organizes them by SKU. Understand your top-performing SKUs across channels and compare the performance of different channels for the same SKU to see what's working and what's not.
Create and edit shopping ads with our multi-edit grids and bulk creation tool. No more jumping from one publisher tool to another. Manage it all in one Marin Grid. And speaking of all-in-one grids…
5. Harness the power of data unification
The value of using Marin to clean, unify, and visualize all your cross-channel data cannot be overstated. Our clients often describe Marin as a ‘mission control center.’ We integrate with all the major publishers and backend sources of truth. You can link as many different tracking sources as you want, from Google Analytics to Tealium to Marin’s own first-party tracking solution. Marin supports all the major ad formats like sponsored products, sponsored brands, Amazon DSP, and more.
Look how easy it is to link all your data sources:
Marin also solves the challenge of tracking conversions that start on other ad platforms but end on Amazon. For example, lots of retail media marketers include sitelinks to ‘buy on Amazon’ in their paid search ads. Additionally, marketers may drive traffic from ads on Meta to an Amazon storefront. If you’re just using the Amazon Ads UI for reporting, there’s no way to attribute those conversions back to their original source. Marin’s cross-channel Amazon Attribution solves that problem. You can see Amazon conversions attributed to the paid search or social campaign that drove the conversion right in the Marin UI.
With all your data unified and attributed down to the keyword/product level, reporting on performance has never been easier. Create saved views in our grids to capture data you reference often, or build a custom dashboard using Marin’s data visualization tools. Whether you’re an agency team reporting to a client or a brand reporting marketing performance to upper management, you’ll never have to manually wrangle your data again.
“Marin automates all of our reporting, performance monitoring, and optimization, saving us countless hours per week so we can spend more time focusing on strategy as we expand our presence globally.”
- Philip Ascott, Director of Digital at YOTEL
Check out how quickly you can respond to an ad hoc data request with Marin:
And there you have it! These are just 5 of the countless ways Marin improves the lives of retail media marketers. And don’t just take it from me, check out our case studies where real retail clients have shared their Marin success stories.
The thing that makes Marin more powerful than other marketing automation tools is its customizability. Our technical team will tailor the platform to your needs, and that starts at the very beginning, when you schedule a customized demo with us. We look forward to chatting with you!
