Overview
Founded in France in 2006 by three young entrepreneurs, Spartoo.com is Europe’s number one online shoe retailer. It offers more than 30,000 models across 700 brands, while providing exceptional customer service. Spartoo.com is active in 30 countries, including France, United Kingdom, Germany, Spain, Italy, and the Netherlands.
After only a short time using Marin, the performance exceeded our expectations and the platform will certainly be a critical success factor for Spartoo.com going forward.
Challenge
In considering a paid search management solution, Spartoo.com needed a solution that calculated bids based on their customer’s keyword click path prior to conversion. Furthermore, they wanted complete visibility into how and why each automated bid calculation was being made. Unfortunately, neither their attempts to build their own paid search management tool nor their efforts with other vendors’ tools proved successful given these complexities.
Spartoo.com’s knowledgeable search managers needed a scalable management platform to apply their advanced bid methodologies to their paid search program across multiple geo- and language-targeted campaigns. In addition, Spartoo.com required comprehensive and bespoke training and support to fully utilise their solution and efficiently execute on their advanced campaign optimisation strategies.
Solution
Spartoo.com decided to work with Marin Software due to its predictive bidding algorithm which combines the power of algorithmic automation whilst offering the team the flexible user controls required to adapt bids to their ever-changing market conditions. Marin Software’s ability to attribute conversion credit across every click in a customer’s click path, allowed Spartoo.com to customise their attribution modeling and calculate bids to meet their business goals. Furthermore, Marin offers a services suite across Europe in local languages, which allowed Spartoo.com to reduce the time they spend managing campaigns across multiple geographies. This enabled them to spend more time optimising their campaigns to acquire more revenue. With an interactive help community, full video training and a certification program, Spartoo.com quickly learnt the advanced features and functionalities of Marin. Thanks to a client support infrastructure that spans across Europe, Marin was able to deliver bespoke training to Spartoo.com on advanced attribution modelling and bidding. This allowed them to quickly apply the power and flexibility of the Marin Software platform to their paid search campaigns.
Results
As a result of the power and flexibility of the Marin bidding algorithm, along with the custom training and advanced support provided by the Global Services team, Spartoo.com experienced a 12% increase in return on ad spend without increasing their budgets. Furthermore, they experienced their best ever January within the first few months of working with Marin, setting a record high in acquired revenue.
