Bidding
UPGRADE YOUR PERFORMANCE WITH MARINONE BIDDING
The search for better performance never stops. To help our customers get the most out their digital marketing dollar
MarinOne bidding automatically incorporates over 75+ signals for incredible responsiveness and accuracy across audiences, devices, geos and more. MarinOne Bidding is simple to set up but flexible enough to meet the needs of your business. It is especially well suited for advertisers with third-party revenue tracking and longer sales cycles.
Accuracy, Speed and Scale
No need to choose, with MarinOne bidding you get all three:
- Faster Run Times: The bid calculation job for large clients can be up to 90% faster than Marin search.
- Increased Scale: MarinOne bidding can effortlessly handle accounts with 10M keywords.
- Improved Accuracy: Dynamic Clustering algorithms improves predictions on lower-volume terms by strategically sharing across similar keywords via a decision tree clustering technique. The result: an average 28% lift in performance vs. Marin Search.
- More Reactive: Flexible lookback periods efficiently use the right amount of historical data to improve reactions to changing market conditions.
- Powerful Forecasts: In MarinOne’s Optimization page, users can forecast time into the future and explore trade-offs between volume and efficiency for each bid strategy.
- Better Control: Advertisers can specify separate targets by device and MarinOne bidding will optimize based on device-specific performance.
- Better Guardrails: In addition to max Users can set either a Top, Absolute Top, or Search Impression Share Cap.
- Automation of Bidding Target Changes: Scheduled boosts simplify management of changes in bidding targets and can be set globally or segmented by device and publisher, MarinOne bidding can automatically exclude data from data from boosted sale periods. bidding.
Getting Started
If you are a Marin Customer looking to get started with bidding, please connect with your account manager. If you are interested in learning more about MarinOne bidding and getting started with Marin, complete our contact form to schedule a conversation.
MarinOne Bidding vs. Smart Bidding – what’s the difference?
Google’s Smart Bidding is easy and works well, however, there are a few limitations you should consider before putting all your eggs in the Smart Bidding basket:
- Google Only. Are you only advertising on Google? Didn’t think so. Don’t you want a bidding solution that works across multiple publishers and channels?
- Doesn’t leverage External Signals. There are a lot of unique factors that impact your performance as a business that are outside the auction–think ratings, social media buzz, and new product launches. Shouldn’t the machine learning that is calculating your bids know about these things?
- Struggles with advanced metrics and longer sales cycles. Are you optimizing to all downstream events or merely focused on “leads”?
- Lacks budget pacing or “what-if” forecasting. Creating accurate forecasts empowers you to evaluate new optimization opportunities before testing them out in the real world, reducing wasted ad spend.
- Limited control and transparency. Without access to the complete bid history of any keyword or any individual auction, there’s no way for an advertiser to unpack the selection criteria, optimization signals or decisioning systems for their campaigns.
“Marin had a clear plan for getting the best performance from our campaigns and it worked. The Marin team brought a very high level of expertise to the bidding trial.”
—Jonathan Walker, Paid Search Manager, Confused.com
“Marin had a clear plan for getting the best performance from our campaigns and it worked. The Marin team brought a very high level of expertise to the bidding trial.”
—Jonathan Walker, Paid Search Manager, Confused.com
