Working with some of the world’s largest and most sophisticated advertisers, our research uncovered many interesting trends that highlight the increased value of mobile devices as a mission critical channel for advertisers.
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report.
Use this benchmark data to measure your current campaigns, or review it to help you plan entry into new markets.
The informative report includes 18 data charts covering important trends, including:
- Increased competition, as cost-per-click on mobile devices rose at a much higher rate than that of the desktop
- Improving performance, as mobile conversion rates climbed on tablets and smartphones showing consumers have become increasingly comfortable with mobile commerce
- Mobile click through rate, cost per click, click share, spend share, and conversion rate by device type
- Click share and spend share by region, featuring data from 13 countries, including USA, Eurozone, UK, Australia, China, Brazil and Japan