A One-Hour Summer Reading List for the Busy Digital Marketer

As you search online for the cheapest flights, the top island destinations, or where a solo traveler can find the best international cuisine, remember—no matter where you are, the mind of the digital marketer always craves useful information to stay competitive.

Whether you end up flying high across multiple time zones or enjoying a staycation this summer, here are a few time-friendly reads from the Marin Software vault to bring along for the ride.

White papers:

• Mobile Advertising Around the Globe: 2016 Annual Report
  (10-minute read): Understand the latest mobile trends, and find out recommendations for crafting your mobile strategy for the second half of the year.
• Bing Shopping Campaigns Best Practices Guide (10-minute read): Know how to best use Bing Shopping Campaigns for the upcoming fall and winter retail surge.
• The Essential Guide to Native Advertising (15-minute read): Learn what native advertising is, and how can you use it to expand your audience and grab the attention of media-saturated consumers.
• The State of Facebook Advertising: Clicks, Videos, and Geotargeting (8-minute read): Keep pace with Facebook’s continued growth and identify ways to maximize revenue.

Blog posts:

• Get Your Creative Ready for Google’s Expanded Text Ads
  (2-minute read): Since Google’s new Expanded Text Ads (ETA) format rolls out in July, search marketers should start preparing now for the required transition to ETA.
• 5 Ways to Drive More Customers in a Mobile-First World
  (3-minute read): Make a mid-year resolution to drive even more PPC conversions with a mobile-first optimization strategy.
• How to Evaluate Programmatic Buying Transparency – Types and Tips (5-minute read): Read all about the problem with buyer/seller blindness in programmatic buying, and take away advice for bringing more transparency to your programmatic initiatives.
• Here Come the Grads: Are They Ready for Your SEM Team?
  (3-minute read): School’s out for summer. Eager new grads are prepared to join your SEM team, but are you prepared for them?

Bonus: This is actually 55 minutes worth of reading, not an hour. Use those extra five minutes to schedule a demo, and learn how we can help you with any and all of the above. Bon voyage!