PPC advertising has revolutionized the world of online advertising, allowing businesses of all sizes to reach their target audience and generate conversions. However, managing PPC campaigns can be a time-consuming and laborious process, especially for businesses that run multiple campaigns simultaneously. This is where MarinOne comes in, providing businesses with a powerful and efficient automation tool that can save time, improve accuracy, and increase efficiency.
MarinOne Scripts is a part of MarinOne, a comprehensive cross-channel advertising platform that integrates all of a business's advertising data into a single platform. With MarinOne Scripts, businesses can automate various aspects of PPC campaign management, including adjusting bids, budgets, and ad status based on preset logic. Similar to MarinOne bidding, automated changes to bids and budgets allow businesses to focus on strategic aspects of their marketing program while MarinOne Scripts takes care of the routine tasks. Since MarinOne Scripts leverages Python, users can leverage Scripts that handle spend optimization, keyword expansion, negative keyword mining, data analysis, and ad copy optimization.
Automate Bidding, Budgets, and Keyword Monitoring
With MarinOne Scripts, businesses can automate bid adjustments and budget allocation, eliminating the need for manual monitoring and adjustment. MarinOne Scripts can also help businesses identify underperforming keywords and pause or adjust them automatically, saving valuable time. Users can customize scripts so that they can chain actions together - ex.everytime a poor performing kw is paused, it is also added as a negative keyword to the original campaign and/or all campaigns.
Increase Efficiency Based on Performance
Another benefit of MarinOne Scripts is that it increases efficiency. MarinOne Scripts automatically adjusts SmartBidding targets based on performance data, ensuring that businesses get the most out of their ad spend. It can also optimize ad copy to improve conversion rates and reduce cost-per-click. By streamlining the PPC campaign management process, MarinOne Scripts helps businesses improve their efficiency and increase their ROI.
Increase Accuracy with AI
MarinOne Scripts improves accuracy of data analysis as it minimizes the instances of human error - a common problem in manual PPC campaign management. MarinOne Scripts eliminates the risk of human error by automating several aspects of campaign management. This ensures that businesses get accurate and reliable data on their campaign performance, allowing them to make data-driven decisions. It also ensures business continuity in the event that a PPC manager has unexpected time off and is unable to manually monitor and/or optimize PPC campaigns.
Customize and Scale All Advertising Campaigns Cross-Channel
In addition to saving time, increasing efficiency, and improving accuracy, MarinOne Scripts is scalable and customizable, making it an ideal solution for businesses of all sizes. Whether a business is managing a single campaign or multiple campaigns, MarinOne Scripts can help automate and optimize PPC campaigns across online ad accounts.
MarinOne Scripts customization capabilities give advertisers the flexibility to create automation rules that are tailored to their unique business goals and objectives. Each script can have pre-defined start and end dates - this way, advertisers can apply scripts that are aligned with their business calendar. As an example, end of quarter spend governance rules may be more flexible than start of quarter so two scripts with complimentary start and end dates would ensure that the appropriate spend governance rules are applied.
With scalability and customization options, MarinOne Scripts is a valuable asset for any business that wants to get the most out of its PPC campaigns. Speak to us today about getting started and trying MarinOne Scripts for free during the first 30 days.