San Ramon, CA, USA
  • Automation increased efficiencies at scale
  • Full visibility of SEM campaigns
  • Cut time to manage paid search campaigns by a third

A little about

Reply! is the leading online marketplace for targeted advertising. Businesses can purchase or sell targeted Enhanced Clicks™ or leads through the Marketplace.’s solution is more precise and profitable than search engines and ad networks. It offers a complete monetization solution that is self-service and white-label ready. During these trying economic times,’s business has grown 50% year-over-year.

Currently, the Marketplace services the New Car, Used Car, Real Estate, Home Improvement, Home Insurance, Auto Insurance, and Mortgage sectors, with more categories launching quarterly. Marketplace, which debuted in 2008, has already signed on a wide array of customers including: Hearst Newspapers, Chevrolet,, Ford, Nissan, Audi, ServiceMagic,, Market Leader, and many others.

Marin’s client services team has far exceeded our expectations and has been, from day one, completely engaged in our business. Our dedicated Marin client services representative feels like an extended team member of She treats us like our account truly matters.

Brian Bowman
Chief Marketing Officer at

Reply wanted to improve their efficiencies in campaign management acquires consumers through several online acquisition channels, and manages millions of paid search keywords. had a four-person outside agency team and a two-person in-house team spending an excessive amount of time modifying bids manually, running reports, and attempting to optimize the SEM process. wanted to improve the efficiency of their paid search management program. The company sought to implement a robust paid search management application that could help their in-house team automatically recalculate bids every night based on gross profit-per-keyword, optimize their keyword portfolio to drive higher traffic, and keep costs in check as volume increased.

Marin’s assisted Reply in improving their workflows

After a review of paid search management applications, chose Marin Software. The company was impressed by Marin’s comprehensive workflow approach that allows marketers to automate all tasks associated with managing large-scale campaigns. also chose Marin Software on the strength of its client services team, as the team showed it clearly understood the intricacies of the ever-evolving paid search industry. Marin’s client services team worked hand-in-hand with to help them leverage the unique capabilities of Marin for direct-response marketers, offering hands-on guidance in learning the system.

Reply now easily finds outliers and acts upon them

Marin’s sophisticated reporting functionality now allows to get a complete view of the performance of their SEM program, and scrutinize the effectiveness of their sizable keyword portfolio – seeing which keywords are performing the best and which are lagging. has achieved impressive results with Marin. In just the first few months of using Marin Software, the company was able to manage their entire paid search management process in a third of the time.

What’s more, Marin Software made reporting quicker, allowing easy aggregation and viewing of data across search engines