Customer Stories

I’m amazed at the performance lift Marin Bidding was able to deliver. Upon flipping the switch, we saw almost immediate results: more clicks, more conversions, and lower CPCs. We’re thrilled with the results.
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Chetna Wagjiani
Marketing Executive, SmartBox UK Ltd.
Having the best of both worlds really accelerated our bidding performance. Marin Bidding and Microsoft Advertising eCPC are a force to reckon with!
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Cedric van Briemen
Team Lead SEA, 123inkt
Marin Software continues to innovate and improve its technology to drive better performance for our clients. The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology.
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Brian Lange
Senior Marketing Manager at Blast Analytics
To have a bespoke solution built for us — from a publicly traded company — is nearly unheard of. I am truly grateful. I’m happy to say that Storable is a Marin customer, and I hope we’ll remain one for many years to come.
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Laura Kleiner
Sr. Director, Demand
We tested Marin Bidding on Apple Search Ads and our CPAs came down by 30%. Our CPCs became more manageable and we were able to free up budget to re-invest in additional growth opportunities. We're thrilled with the results, and we plan to keep using Marin Bidding on other lines of business in the future.
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Anthony Elders
Head of Search at Paddy Power Betfair
We wanted to come up with a strategy that allowed us to optimize toward two sets of users at different points in the customer journey. With Marin’s expert guidance, we were able to create a custom solution that both simplifies our day-to-day and also drives performance.
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Anouar Zaiane
Search Director – TBWA\G1 – Nissan United Europe
Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.
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Paul Spokes
Director at AMS Media Group
The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.
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Matt Basham
Head of Digital Marketing Services at Reach PLC
Marin had a clear plan for getting the best performance from our campaigns and it worked. The Marin team brought a very high level of expertise to the bidding trial.
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Jonathan Walker
Paid Search Manager at Confused.com
We switched from driving paid search traffic to our eCommerce site to driving it to an Amazon Store page. The results showed an increase in metrics across-the-board – clicks, revenue, and average order value all improved dramatically. Without Marin’s Amazon Attribution solution, it wouldn’t have been possible.
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Justin Tefft
VP Operations
The bid management in MarinOne is essential to our rapidly growing search environment and allows us the control and transparency we need to maintain competitive advantage and meet our goals. In addition, by having both search and social in MarinOne, we have better collaboration across teams.
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Nick Pacini
Paid Search Manager
MarinOne’s automation features have enabled our small team to perform at a level you would expect from a team with 2 or 3 times as many resources. The ability to use powerful algorithmic optimization but still maintain control via business specific segmentation and rules have made all the difference in our paid search strategy.
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Genesys
Marin continues to be an easy-to-use and expansive tool with auto-bidding features that rival and exceed Google’s capabilities. Marin’s Awareness Targeting allowed us to leverage the full potential of impression rate bidding, and saw great improvement during a time that has historically been a lot slower for us.
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Van Miller
PaySimple
Since using Marin Bidding, we’ve been able to dramatically improve our acquisition efforts. Not only have we been able to garner more qualified conversions, using Marin has freed up time previously spent managing individual keyword bids, to allow our team to work on more strategic initiatives.
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Mallory Reese
Performance Marketing, Associate Manager at Lucid Software
Marin’s solution has been the key to optimizing our campaign KPIs. We saw an impressive performance increase right after we rolled out Marin’s automated bidding option. Marin’s tools delivered fast results and helped us to save valuable time by not having to manually adjust bids.
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Caroline Pachacz
Performance Marketing Supervisor Mason Interactive
Working with Marin Social has been a game-changer for Verisure’s Social Ads strategy and performance. We gained a lot of automation and efficiency. Thanks to the platform’s strong capabilities and features, we were able to break the line between digital media & business KPIs. The matching of digital media & offline sales data results in campaigns being optimized with our own business indicators.
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Head of Media and Digital Acquisition at Verisure
Building Search Intent Audiences has helped us align both our Search and Social campaigns in order to drive higher quality interactions with those more interested in our product. Layering this with Budget Optimizer has ensured a much more targeted approach at a higher conversion rate and lower overall costs.
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Head of Digital Acquisition at WorldFirst
With Marin’s advanced bidding rules, we were able to not only beat our paid search revenue targets, but also reduce the amount of time spent on paid search each week. Marin’s automation and machine learning takes into account signals that are way beyond our scope, and helped deliver great results.
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Partnering with Marin Software helped us gain insight from our search campaigns to inform our social strategies. This resulted in a higher efficiency across our Search activities. With Marin’s Search Intent capability, we were able to identify high-quality audiences based on their previous actions of searching for trips on Kiwi.com, and successfully execute a full-funnel advertising strategy.
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Performance Marketing Manager at Kiwi.com
We needed a partner to help us scale our search marketing activity at an efficient level of return. Marin’s dynamic, algorithmic bid assignments have greatly helped to increase efficiency at campaign level and their use of different bid folder structures has reduced the amount of time spent on manual bid optimisation, freeing up time to spend on other value-add areas.
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Performance Marketing Manager at Mountain Warehouse
Marin’s solution made it easier for us to make changes quickly and efficiently with a robust algorithmic approach to great effect. We can now trust Marin with the management of our campaigns, which allows us to focus on further expansion in a profitable channel on behalf of our customer.
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Director of PPC at Intertwine Interactive
Marin’s partnership has been key to delivering consistent growth over the years, but the new MarinOne Bididing has taken our performance to new heights. As a result, we are very excited about rolling out these bidding enhancements to additional markets.
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VP E-Commerce | Premier Farnell
Marin’s algorithmic bidding has automated our bidding strategy, while driving down the cost per conversion by over half, both saving time and driving efficiency.
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SEM Manager at Kiwi.com
Our Managed Services Team at Marin is top-notch! They are a breath of fresh air. The team provides our company the day-to-day, hands-on management to help us with nuances of multifaceted campaigns. They come to the table with ideas, efficiencies, and strategy. We’re excited for the future as we continue to grow our campaigns with the team at Marin.
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Director Integrated Media at Nautilus Inc.
Using Instagram we were able to reach and engage with our key younger audience. We found that the Instagram Stories placement was very effective at driving app installs. The optimisation made by the Marin Software team ensured the campaign ran efficiently and the CPI decreased month-on-month.
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Guylain Meykiechel
Head of Global Media & Acquisition at Deezer
We’ve saved an enormous amount of time by trusting Marin to do the daily optimization of bid assignments for our Sponsored Product campaigns. Finding the right amount of volume while keeping a consistent KPI can be a challenge, but the algorithm accomplishes this quite clearly. Marin bidding has allowed us to focus on strategic testing and growth initiatives, which makes us really excited heading into 2019.
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Aurora Estrada
Strategist, Digital Media at Path Interactive
Marin helped unlock the power of Facebook’s algorithm by simplifying the A/B testing process. With their solutions, we were able to quickly identify impactful opportunities to improve our performance.
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Cyprien Schlegel
Head of Marketing Channels
With the assistance of Marin Software, the deployment of Broad Audiences for Dynamic Ads notably increased our audience reach. Layering the budget allocation algorithm on top was an effective way of distributing our ad spend dollars across multiple markets and campaigns where they were generating the best results day to day. Marin’s Search Intent technology gave us the ability to leverage data from our search campaigns and also gave us an additional catalogue of audiences to use. The real bonus was that it saved us time, too!
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Anna Szuba
Online Marketing Manager
Marin’s integration has enabled a more robust, algorithm-based approach to the bidding process, with great results. Our peak season is quickly approaching, and we can now comfortably leave all the heavy lifting to Marin, while focusing on the strategic positioning of our smartboxes in an ever-demanding marketplace.
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Alex Torres
Senior Performance Marketing Manager Buyagift.co.uk
Marin’s cross-channel measurement insights allowed us to better understand the user journey and develop strategies from a cross-channel lens. We highly recommend Marin for their unique ability to not only measure performance across channels, but to take action on those insights.
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Alex Torres
Senior Performance Marketing Manager Buyagift & Red Letter Days
With the tools in Marin Social, we were able to easily execute a complex campaign strategy, while significantly improving the performance of our overall program.
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Jinaye Herr
Senior Performance Marketing Executive Buyagift & Red Letter Days
Marin allows us to optimise budget and campaign performance without the need for constant monitoring and manual campaign amends. Allowing us to focus on higher-level coordination as opposed to hands-on tasks involved in running a successful promotion. Having a single access portal to view and manage campaigns across multiple accounts and markets has been extremely helpful for us as a business which works across multiple countries and currencies at any one time. From the tool we have seen impressive results which we may not have achieved without using this.
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Holly Welsh
Group Online Campaigns Manager at Chain Reaction
Marin’s bidding took on the challenge of implementing a complex, centralized strategy across 22 local markets and was able to drive significant conversion growth while lowering our cost per conversion.
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Andreas Antypas
Group Account Director, EMEA / OMD EMEA
In addition to Marin’s powerful cross-channel advertising solutions, our Marin customer success team has been integral in helping us integrate our social and search channels to identify new audiences and maximize campaign effectiveness. As a direct result, this has allowed us to efficiently scale our campaigns while significantly increasing our advertising budgets across both paid search and social. Marin’s unique features help us to optimize daily tasks, ensuring all activity is aligned with branding, retargeting, and retention campaigns.
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Roxane Gallenne
Marketing Directo at Le Slip Français
Marin’s expert guidance was invaluable in improving our performance across the board. By allowing us to connect the power of search intent with the depth and precision of Facebook advertising, we were able to put our audience targeting into high gear and exceed all our goals.
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Dan Morris
Marketing Director at TempCover
The time savings and performance benefits that we see with Marin Social have been key drivers for us to deliver positive growth. Marin’s expertise in the paid social realm allows us to push the boundaries with industry-leading solutions you simply won’t find anywhere else.
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Oscar Romero
Head of Performance Media Performics-Starcom
Marin’s Message Booster has helped us to exceed all benchmarks on Facebook. Cost per click with Link Ads has decreased, VTR% and CTR% has increased. The average watch time on our video content has increased significantly as well, which was great to see.
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David Nowak
Social Media Executive at PHD
The Marin Social team provided exclusive access to split testing functionality above and beyond what is currently available on the Facebook platform. With this additional insight we were able to accurately fuel our decisions and strategy, by giving a clear direction when optimizing to conversion goals. Ultimately this led to our Facebook campaigns being able to increase in scale whilst increasing efficiencies, making it a powerful tool to drive performance and elevate our Facebook marketing campaigns.
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Paul Kasamias
Head of Performance Media at Performics
Marin’s managed service team has gone above and beyond our expectations. We were very impressed by their software automation tools and expertise in Facebook ad buying. The results speak for themselves!
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Samit Dutta
Head of Digital at PlayOJO
We’ve saved an enormous amount of time by trusting Marin to do the heavy lifting of dynamic, algorithmic bid assignments for our Shopping campaigns. Sometimes budget fluctuations can make bidding towards a consistent KPI a challenge, but the system handles these changes with ease. Marin bidding has allowed us to focus on strategic optimizations around campaign structure and feed management, ultimately taking our Shopping efforts to the next level.
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Matt Lee
Digital Shopping Lead at MediaCom
Marin is a trusted partner who we consult with frequently. Since beginning the partnership, performance improved during key marketing periods and is improving month-over-month. We look forward to collaborating with Marin to keep scaling our shopping program.
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We were very impressed by the expertise of the Marin Social customer success team as they were able to provide a tactical execution strategy with a focus on optimization. When we heard about their algorithm based optimization feature we had to be a part of the BETA as we have very competitive KPI goals to meet. Prior to Marin Social we were spending countless hours in managing Facebook ads with manual means of optimization using the Power Editor tool. The Marin Social team delivered beyond expectations by successfully increasing the volume of first time depositing players and lowering costs. I highly recommend Marin for not only their expertise in Facebook advertising but also their innovative optimization features that set them apart from the competition.
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Gidon Jacobs
Digital Marketing Manager/ Spacebar Media
Our goal at Milestone is to create a scalable approach to personalized marketing in order to drive the best value for our clients and their customers. Facebook’s Dynamic Ads, combined with Marin Social, covered all elements of our goals. The tools provided flexibility and customization needed to scale our Facebook strategies, and the results have exceeded our expectations.
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Nicolette Martinez
Sr. Digital Account Manager - Retail, Milestone
Marin allows us to bid down to the SKU level, giving every single product in our catalog the appropriate bid to meet its ROI goal. The amount of control and flexibility that we have with Marin allows us to treat each SKU like a keyword—whereas other bidding platforms take a “blended average” approach and give a large groups of SKUs one bid—we were able to increase profit 110% with Marin Bidding applied to our Shopping Campaigns this holiday season.
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Kirk Ciarrocchi
Search Marketing Manager at Sharper Image
Using Yahoo Gemini allowed us to explore new audiences and capture low funnel traffic. often for less than the competitor search engines. By Using Marin to leverage and automate reporting, we can implement new publishers without much additional labor.
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Robert Toth
SEM Channel Services Manager
SKU-level reporting through Marin has quickly become a core part of our Shopping optimization strategy, allowing us to leverage call conversion tracking at the product level for the first time. Our new campaign targeting top performing SKUs consistently provides the highest ROAS of all of our efforts in this channel. Without the insights provided by SKU-level reports, creating and optimizing this campaign was a practical impossibility.
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Scott
Director of Paid Ads
Actimel and MEC have produced an effective and innovative approach to distributing content with timely and cultural relevance, helping us resonate further with our target audience.
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Marjorie Borreda
Actimel Global Digital Manager & Elsa De Guzman / Head of Media and Digital
Using the experience and support of the Marin Social account team a strategy was formed that would enable us to test against a variety of different Custom Audiences and devices, using different creatives and messaging to different demographics. Thanks to the Campaign Duplication and Bulk-Editing features what would normally be a manual and time-consuming process was possible in a fraction of the time.
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Oliver Przybylski
Social Acquisition Manager UK at Leo Vegas
Marin’s Search Intent Audiences allowed us to capitalize on non-converting search traffic on Facebook that we would have otherwise missed out on. By reaching audiences with a high level of intent to purchase we saw a drastic improvement in our conversion rates on Facebook.
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Aiming to improve performance of reach and frequency campaigns which we used to manage through Power Editor, we decided to review our approach to campaign planning. This is where we’ve truly discovered the added value that Marin Social offered in this area through Comparison mode and improved work flow, which ultimately has helped us to achieve our goals.
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Sven Nührig
Director Marketing at BODYCHANGE® (Social Media Interactive GmbH)
The performance that we saw with Marin Social’s Dynamic Ads for Travel solution for re-marketing was above expectations! Marin’s team of paid social experts made this relatively complicated retargeting Ad type seem easy while delivering a 6.7X ROI.
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José Luis Aranda
Global Digital Media Advertising Director at Melia Hotels International
With Marin Social, we are able to advertise the right destination offer to the right person when he or she is in the market for a package holiday of tickets to a certain travel destination. We were able to effectively target non-converting traffic of people who browsed specific sections of our website through the Website Custom Audience pixel and turn them into customers.
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Arjen De Mik
Manager Digital Performance Marketing at TUI Benelux
Our product consists of a creative process from our customers that requires an investment that’s emotional and sometimes even time-consuming, especially when it comes to photobooks. Remarketing scenarios are obviously a key part of the funnel to fight against procrastination from customers who may have been interested but didn’t convert. Considering such a granular product feed across all of our categories, it would’ve taken a very long time to jump into Facebook Dynamic Ads. Marin Smart Sync for Shopping allowed us to benefit from a quick setup and profitable ecosystem.
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Xavier Suraud
Display Manager at PhotoBox
Marin Social helped us and our client achieve strong cross-channel results. By creating different dimensions in Marin's Search app and passing on the data into Marin Social, Maxus UK was able to define their Social audiences based on specific keywords and target more effectively. Marin's mass editor enabled a fast implementation, editing and optimisation of the campaigns. The results, more conversions and a lower CPL, the proof is in the pudding. The Marin stack has revolutionized the way we purchase media in Facebook. We were ultimately able to build, with the help from Marins Social Specialists, a truly unique and in-market car buying audience only applicable for our client. Given that this channel was an area which we historically struggled to obtain cost effective conversions from, this has now turned into a channel which delivers us valuable and cost effective leads. We, as a team, with the assistance from Marin Social Specialists are looking forward to the opportunities that we can explore in 2017.
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Lee Pepper
Performance Business Director
Dynamic Ads on Facebook drive impressive results for our retail clients, often returning a great deal more than their initial investment. In this client’s case, it was exponentially more, but even under normal circumstances these ads can be impressive. The great thing for our client is that in addition to reaching sports enthusiasts, Facebook is also uniquely strong in selling faith-based items, as that culture is outspoken and engaged on the platform. The perfect combination of a great target base and an active and dynamic advertising campaign drove huge profits.
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Jeremy Spaulding
Sr. Social Advertising Specialist at G/O Digital
It’s always a challenge to find the perfect tradeoff between quantity and quality of B2B leads while strictly managing our budget. Our marketing peers are extremely busy, but using our own technology, we were able to reach them and provide them with a potential solution to manage their online advertising campaigns more efficiently.
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Julia Demydova
Social Media Consultant at Marin Software
It was hugely satisfying to see improvement in our KPIs with our Carousel campaigns. It supported Facebook’s recommendation to consider a storytelling approach with bold design, and demonstrated the benefit of embracing new ad formats. Combined with Marin’s features and support we had a clear view of our campaigns at all times. The bulk editing and optimisation features meant more time could be spent understanding the reasons behind high performing adverts, rather than having to manually investigate and optimise each ad in isolation.
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Oliver Przybylski
Social Acquisition Manager UK at Leo Vegas
Marin Software allowed us to do exactly what we set out to do — lower costs and increase conversions. With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads. Tools like Marin’s mass creator and bulk editor, plus the Media Plan organizer, are indispensable components of an enhanced digital advertising strategy.
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Cheryl Degrasse
Sr. Director of Digital Media at American Eagle Outfitters
We have been working with Boursorama since 2006 and with Marin Software since 2013, a partnership recently renewed until 2018 in view of the results obtained. The constant innovation that Marin brings and the ergonomics of its interface also allow us to differentiate ourselves from our competitors by adapting the many features of Marin Software to our internal practices.
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Gildas Marot
Acquisition Director at Nextedia
The destination bidding capability has saved us time every week, removing the need to look at the account at a granular level to see how each destination is performing. Thanks to using Marin bidding technologies across our test campaigns, our efficiencies have improved greatly and our revenue has increased.
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Christina Smaragdi
PPC Account Director, PHD
The marketing team at Cupid Media works in all disciplines - search, social, display. This lends itself well to working with fewer vendors across channels, preferably in one integrated platform. We found this with Marin Software. What’s impressed me about Marin’s client service team is that they are knowledgeable across all channels (search, social and display). We often work with vendors where they are usually only experts in one particular area. Marin also delivers insights and recommendations that go beyond a typical SaaS partner which shows they have our best interest at heart.
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Jason Johnson
Marketing Manager at Cupid Media
After a short period using Marin, the performance exceeded our expectations and the platform will undoubtedly be a critical success factor for Spartoo.com in the future. Also, I am delighted with the local support from the Marin team. He wanted to get the most out of Marin as soon as possible and thanks to the skills, care and training of his team we were able to quickly leverage the benefits of the platform to make a positive impact on Spartoo.com's business.
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Jérémie Touchard
Cofounder at Spartoo.com
After a short time with Marin, the performance has exceeded our expectations and the platform will certainly be a critical success factor for Spartoo.com moving forward. I am also pleased with the local support from the Marin team. I wanted to get the most out of Marin in the shortest possible time and thanks to the local team's support, attention and training we were able to leverage the platform from the start and make a positive impact for Spartoo.com
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Jeremie Touchard
Co-Founder at Spartoo.com
After only a short time using Marin, the performance exceeded our expectations and the platform will certainly be a critical success factor for Spartoo.com going forward.
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Jeremie Touchard
Co-Founder at Spartoo.com
Marin strongly supports our approach of ROI-focused performance marketing. We don't just want to buy cheap traffic for our communities, we want to create internal transparency and achieve the overarching corporate goals. Above all, the diverse reporting functions of Marin have been an essential component for us in order to create transparency and to support the rapid scaling of the company.
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Oliver Placek
Head of SEA at Digital Performance GmbH
Marin Software’s flexible reporting and powerful bidding has enabled us to gain deeper insight into our performance and drive revenue growth through our large-scale search campaigns. Also, their support across time zones and languages make them the perfect partner for a multi-territory company like Farnell element14. Their responsiveness to product feedback and regular new product features also mean we are constantly on top of the latest industry developments. Marin Software’s Dynamic Create has saved us time and boosted our new customer sales and revenue by ensuring that we have up-to-date keyword coverage across all our product portfolios. The time we have saved is used to optimise the accounts using the structured insight we get from Marin’s reports. We’re delighted with the results Marin Software has driven for Farnell element14.
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Chris Ellsmore
Farnell element14
When we put our site variables into Marin Display’s Site Tracking Tag, everything worked the first time. We got the order IDs and revenue value, and everything matched. It makes my job a lot easier, and now I don’t have to spend all day combing through spreadsheet after spreadsheet, trying to figure out where a booking value came from because it’s nowhere in my system. Also, the Client Services Team is responsive and helpful, and much more interested in helping us beyond, ‘Read our Help Center’.
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Kevin High
Digital Marketing Manager at IBC Hotels
The results speak for themselves and we’re thrilled to see such a dynamic approach to our search campaigns. The phenomenal improvements in revenue during the beta test has given us the confidence to roll out this strategy across the account.
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Amy Neale
UK Advertising and Communications, Virgin Atlantic
Marin Software has done a brilliant job helping us extract more value across our search marketing programs. Using Smart Sync, we are able to manage Google and Bing campaigns in tandem, saving time and increasing efficiencies so we can deliver more quotes and leads for our customers.
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Mitchell Kelly
Search and Display Marketing Manager at The Quote Company
Marin Social allowed me to quickly create and test multiple campaigns, targeting multiple user demographics. Thanks to Marin Social’s budget features, I was able to ensure that the best performing campaigns gained access to the budget they needed. As a result, I’ve been able to acquire a large number of quality app users at a low cost for TrueView.
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Michael Merredy
Director at Merredy Consulting
We use Marin as our preferred Facebook Marketing Partner. Our campaign managers love the friendly user interface along with the in-depth optimization tools.
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Itay Hakuki
CEO at Liniad
Marin Social’s intuitive and user-friendly navigation makes campaign management very easy. Using the tool, we’re able to minimize setup time and launch campaigns faster than ever.
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Bertrand Uhart
Acquisition Manager at Wargaming.net
The wheel that we turn in the SEA at“ Who delivers what ”is no less complex than that of a large retailer. The software with which we control our campaigns must also be correspondingly powerful. With Marin we have not only found a tool that offers us the scope and flexibility that we need. We have also gained a partner who, together with our team, continuously discovers and develops potential. The committed and professional advice, a significant increase in efficiency and a disproportionate increase in traffic confirm our choice.
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Anne Schönbrunn
Head of Online Marketing at "Wer Liefer what"
Mangostorm are a pleasure to work with and we are now their longest standing client. Through Social Media and using Marin software they have been delivering consistent growth of quality social media followers which has in turn helped improve Facebook page engagement rates but ultimately increasing the sales of the Bio-oil product.
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Julie Virginie Lardieg
Senior Brand Manager at Bio-Oil, Godrej UK
We’ve been using Marin Software for almost three years now. We knew that combining our expertise with Marin’s would allow us to reach Sharalike’s goal, and we did just that. With the Marin pivot table, bulk editor, and beta features, we were able to achieve extremely low CPI, while targeting the user that were the most likely to share content and generate viral organic acquisition.
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Mourad Zeggari
Managing Director, Labelium
Tough Mudder’s brand values on teamwork and camaraderie were integrated into our social ad campaign. With Marin Software and a strong and streamlined partnership focused on results, we were able to push the envelope and exceed all expectations. The fact that we increased video views by 16.3 million and saw exponential growth across all indicators clearly demonstrates that optimized social ad programs are a marketing imperative.
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Mourad Zeggari
Managing Director at Labelium
We recently tested Facebook’s carousel format mobile app install ad, which provided a deeper and more consistent presentation of Deezer as a streaming service with attractive features. Telling our brand story with Facebook’s carousel format mobile app install ad positively impacted our acquisition results, driving more new users into the Deezer app, with CPC and CPI divided by 2, compared to our usual ad formats.
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Ombline de Coriolis
Head of Acquisition at Deezer
PPC is now a channel that I can rely upon to perform consistently above and beyond expectations. It provides not only an important source of new leads to the business, but its ever improving efficiency allows me to invest more of my resources in developing additional lead generation channels to further grow our bottom line.
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Solomon Degia
Head of Digital at BMI Healthcare
Marin Enterprise has allowed us to improve the effectiveness of our campaigns – quicker, streamlined, while giving us more control.
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Yann Gabay
Managing Director at Netbooster
Marin integrated the Keyword Marketer profession from the start, which makes it easier to learn and use its interface. It is easy to find your way and quickly access relevant information through the various search engines. With Marin's Dimensions, we can overcome the constraints inherent in campaign structures and we now have a transversal view by product line on all engines.
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Thibaut Vouloir
Acquisition Manager, SEM at Cofinoga
Using Marin to manage our new complex campaign structure in Bing quickly provided us with 10.5% more conversions at 10.4% lower cost. With all data from various publishers coming together in one platform, we are able to create powerful reports and find valuable opportunities while adhering to our budget.
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Mike Smith
Interactive Marketing Manager at Extra Space Storage
Since adopting Marin, I’ve been able to significantly reduce time spent doing reports. I’ve also seen an increase in impression share on brand terms while holding a desirable CPC and maintaining our target CPA in Personal Finance generic term campaigns.
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Paul Ferry
Digital Marketing Specialist at Cash Converters
ROI was off the charts — we made a ton of money. You typically see 5 -10x return on spend with retargeting but with Marin Display we were getting at least a 20x return.
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Milt Deherrera
Web Marketing Manager at American Apparel
Your best customers are your existing ones. The second best are the people who are saying that they’re interested and Perfect Audience has been good for keeping us in front of the right audience.
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Noah Kagan
Chief Sumo
Perfect Audience being so responsible allows me to be more responsible to my team. I really appreciate not only the communicativeness, but the friendliness of their team.
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Laura Oppenheimer
Marketing Manager
It’s rare that you work with a third-party ad company that you can actually trust and have your best interests in mind when making decisions and I feel like Perfect Audience does.
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JoAnne Hart
Marketing Manager at 99designs
It’s an easy decision to use Marin over a number of other tools, especially based on the ease of use and powerful bid policy. We have an aggressive CPA, and Marin does a great job of maximizing the overall conversion numbers while keeping costs down. The customer service is also first-class.
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Jim Spehn
Search Engine Marketing Lead at GoodRx
After implementing Marin Display, we’ve been able to focus on expanding our best performing segments and testing out new campaign ideas faster. We’ve averaged a 140% increase in traffic every month on SEM without suffering drops in ROI.
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Sam Arnold
Marketing Analyst at SeatGeek
Marin Software hasn’t just saved us time, it’s delivered outstanding financial results covering its cost many times over. This makes the decision of whether to use it or not a no-brainer. It’s also enabled us to expand onto more online advertising channels outside search, including retargeting and social advertising on Facebook and Twitter. The Customer Success team has also been brilliant, delivering a smooth onboarding, excellent training and useful strategic insight.
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Nikki Emmans
Head of Online Marketing at Lonely Planet
Rosetta accounts have experienced a significant increase in strategic productivity based on the efficiencies gained from implementing automatic ad copy scheduling. Being able to remove what historically has been numerous hours of manual management and QA has allowed my team to use that time to work through more data and identify areas of opportunity
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Tim Trus
Director, Paid Media
It’s not hard to drive traffic online for our customers, it’s hard to drive quality traffic – and Marin has helped us simplify management of our SEM programs to dramatically increase the quality of our paid search volume, driving 30% more qualified leads to our partners’ sites.
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Terry Fung
Vice President of Advertising at Trouvé Media
Since working with Marin, the health of our paid search programs has improved tremendously. We’ve expanded our campaigns, extended our reach, and are running at a higher level than ever before.
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Ryan Pitylak
CEO, Unique Influence
We’re delighted with the improvement in performance of our PPC accounts that White.net have achieved with Marin Software. Paying less for clicks on our brand terms and reducing our cost per goal has meant that our budget works harder for us driving more revenue into the business.
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Skye Sanders
Head of Group Marketing at Trafalgar
MoneySuperMarket is the first UK advertiser to leverage sophisticated audience data management to inform search retargeting and in doing so have truly embraced data as a cross-channel competitive advantage. MoneySuperMarket has been a pioneer in the use of technology for marketing. Their integration of Marin with other technologies has highlighted them as one of the most advanced users of Marin and helped them overcome two major industry challenges: integrating audience and intent data together for search marketing, and proving that attribution can generate additional profit.
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Jon Myers
VP & Managing Director, EMEA, Marin Software
Paid search has always been an incredibly important channel for Brandos, and with increased competition it became clear we needed a better solution. Marin Software has allowed us to drive more traffic at a lower cost, and stay ahead of the competition with new ad formats like PLAs. We’re thrilled to be able to reach more costumers while staying within budget.
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Julien Mulot
Head of Search at Brandos
It feels like Marin was designed to meet the challenges of any agency. The ability to integrate revenue into our optimization strategies and efficiently report on performance at scale saves us countless hours and has reduced our clients’ CPO by 20% on average.
"
Petr Abroskin
ArrowMedia
Since Resolution Media International adopted Marin Software, we’ve seen a significant improvement in performance in line with the objectives we set. This is a result of the automated bidding which has meant that keyword bids are optimized more frequently but also the additional insight that Resolution Media now have through the User Journey report and the strategic tests that they run – more insight equals better optimization.
"
oemi Frisoli
Marketing Manager at easyJet
Within no time of implementing Marin Software, our team was able to reallocate the time they used to spend on daily campaign managment and bid optimisation to other tasks. Its implementation has meant a better return for each of our clients on their investment in digital marketing and this is ultimately our objective
"
Prad Ray
Performance & Search Director at MediaCom Australia
At Sykes Cottages, we’re delighted with the results Marin Software has helped us achieve. Before, we struggled to run effective search campaigns and all our time was taken up with manual bidding. Now with automated bidding, we are able to focus on strategic testing.
"
Tom Lowes
Search Marketing Manager, Sykes Cottages
We knew that a platform would be required to help scale our paid search program. Marin has been the perfect fit for our business and where we want to take it. With revenue growing year over year and our investment in paid search increasing, we’re definitely excited for what’s next.
"
David Krohn
Online Marketing Manager, Del City
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