Customer Stories
“The improved performance and increased efficiency we found with MarinOne has helped us outflank our competition and maintain our dominant position in the market. We hope to continue our success with the Marin team well into the future!”
Xavi Serrallach
Performance Marketing Manager
Having the best of both worlds really accelerated our bidding performance. Marin Bidding and Microsoft Advertising eCPC are a force to reckon with!
Cedric van Briemen
Team Lead SEA, 123inkt
Marin Software continues to innovate and improve its technology to drive better performance for our clients. The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology.
Brian Lange
Senior Marketing Manager at Blast Analytics
To have a bespoke solution built for us — from a publicly traded company — is nearly unheard of. I am truly grateful. I’m happy to say that Storable is a Marin customer, and I hope we’ll remain one for many years to come.
Laura Kleiner
Sr. Director, Demand
We tested Marin Bidding on Apple Search Ads and our CPAs came down by 30%. Our CPCs became more manageable and we were able to free up budget to re-invest in additional growth opportunities. We're thrilled with the results, and we plan to keep using Marin Bidding on other lines of business in the future.
Anthony Elders
Head of Search at Paddy Power Betfair
We wanted to come up with a strategy that allowed us to optimize toward two sets of users at different points in the customer journey. With Marin’s expert guidance, we were able to create a custom solution that both simplifies our day-to-day and also drives performance.
Anouar Zaiane
Search Director – TBWA\G1 – Nissan United Europe
Having all of our data in different locations was creating a reporting challenge for us. We had everything we needed, but getting it all into a single spot was a headache. Marin’s BI Connect helped us solve that. Now, our reporting is streamlined and we have a better understanding of cross-channel performance, which has helped us identify insights and set up alerts and automation.
Paul Spokes
Director at AMS Media Group
The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.
Matt Basham
Head of Digital Marketing Services at Reach PLC
Marin had a clear plan for getting the best performance from our campaigns and it worked. The Marin team brought a very high level of expertise to the bidding trial.
Jonathan Walker
Paid Search Manager at Confused.com
We switched from driving paid search traffic to our eCommerce site to driving it to an Amazon Store page. The results showed an increase in metrics across-the-board – clicks, revenue, and average order value all improved dramatically. Without Marin’s Amazon Attribution solution, it wouldn’t have been possible.
Justin Tefft
VP Operations
The bid management in MarinOne is essential to our rapidly growing search environment and allows us the control and transparency we need to maintain competitive advantage and meet our goals. In addition, by having both search and social in MarinOne, we have better collaboration across teams.
Nick Pacini
Paid Search Manager
Marin continues to be an easy-to-use and expansive tool with auto-bidding features that rival and exceed Google’s capabilities. Marin’s Awareness Targeting allowed us to leverage the full potential of impression rate bidding, and saw great improvement during a time that has historically been a lot slower for us.
Van Miller
PaySimple
Marin’s solution has been the key to optimizing our campaign KPIs. We saw an impressive performance increase right after we rolled out Marin’s automated bidding option. Marin’s tools delivered fast results and helped us to save valuable time by not having to manually adjust bids.
Caroline Pachacz
Performance Marketing Supervisor Mason Interactive
Using Instagram we were able to reach and engage with our key younger audience. We found that the Instagram Stories placement was very effective at driving app installs. The optimisation made by the Marin Software team ensured the campaign ran efficiently and the CPI decreased month-on-month.
Guylain Meykiechel
Head of Global Media & Acquisition at Deezer
We’ve saved an enormous amount of time by trusting Marin to do the daily optimization of bid assignments for our Sponsored Product campaigns. Finding the right amount of volume while keeping a consistent KPI can be a challenge, but the algorithm accomplishes this quite clearly. Marin bidding has allowed us to focus on strategic testing and growth initiatives, which makes us really excited heading into 2019.
Aurora Estrada
Strategist, Digital Media at Path Interactive
Marin helped unlock the power of Facebook’s algorithm by simplifying the A/B testing process. With their solutions, we were able to quickly identify impactful opportunities to improve our performance.
Cyprien Schlegel
Head of Marketing Channels
With the assistance of Marin Software, the deployment of Broad Audiences for Dynamic Ads notably increased our audience reach. Layering the budget allocation algorithm on top was an effective way of distributing our ad spend dollars across multiple markets and campaigns where they were generating the best results day to day. Marin’s Search Intent technology gave us the ability to leverage data from our search campaigns and also gave us an additional catalogue of audiences to use. The real bonus was that it saved us time, too!
Anna Szuba
Online Marketing Manager
Marin’s integration has enabled a more robust, algorithm-based approach to the bidding process, with great results. Our peak season is quickly approaching, and we can now comfortably leave all the heavy lifting to Marin, while focusing on the strategic positioning of our smartboxes in an ever-demanding marketplace.
Alex Torres
Senior Performance Marketing Manager
Marin’s cross-channel measurement insights allowed us to better understand the user journey and develop strategies from a cross-channel lens. We highly recommend Marin for their unique ability to not only measure performance across channels, but to take action on those insights.
Alex Torres
Senior Performance Marketing Manager Buyagift & Red Letter Days
With the tools in Marin Social, we were able to easily execute a complex campaign strategy, while significantly improving the performance of our overall program.
Jinaye Herr
Senior Performance Marketing Executive Buyagift & Red Letter Days
Marin allows us to optimise budget and campaign performance without the need for constant monitoring and manual campaign amends. Allowing us to focus on higher-level coordination as opposed to hands-on tasks involved in running a successful promotion. Having a single access portal to view and manage campaigns across multiple accounts and markets has been extremely helpful for us as a business which works across multiple countries and currencies at any one time. From the tool we have seen impressive results which we may not have achieved without using this.
Holly Welsh
Group Online Campaigns Manager at Chain Reaction
We’ve saved an enormous amount of time by trusting Marin to do the heavy lifting of dynamic, algorithmic bid assignments for our Shopping campaigns. Sometimes budget fluctuations can make bidding towards a consistent KPI a challenge, but the system handles these changes with ease. Marin bidding has allowed us to focus on strategic optimizations around campaign structure and feed management, ultimately taking our Shopping efforts to the next level.
Matt Lee
Digital Shopping Lead at MediaCom
Marin’s bidding took on the challenge of implementing a complex, centralized strategy across 22 local markets and was able to drive significant conversion growth while lowering our cost per conversion.
Andreas Antypas
Group Account Director, EMEA / OMD EMEA
In addition to Marin’s powerful cross-channel advertising solutions, our Marin customer success team has been integral in helping us integrate our social and search channels to identify new audiences and maximize campaign effectiveness. As a direct result, this has allowed us to efficiently scale our campaigns while significantly increasing our advertising budgets across both paid search and social. Marin’s unique features help us to optimize daily tasks, ensuring all activity is aligned with branding, retargeting, and retention campaigns.
Roxane Gallenne
Marketing Directo at Le Slip Français
The time savings and performance benefits that we see with Marin Social have been key drivers for us to deliver positive growth. Marin’s expertise in the paid social realm allows us to push the boundaries with industry-leading solutions you simply won’t find anywhere else.
Oscar Romero
Head of Performance Media Performics-Starcom
Marin’s expert guidance was invaluable in improving our performance across the board. By allowing us to connect the power of search intent with the depth and precision of Facebook advertising, we were able to put our audience targeting into high gear and exceed all our goals.
Dan Morris
Marketing Director at TempCover
Marin’s Message Booster has helped us to exceed all benchmarks on Facebook. Cost per click with Link Ads has decreased, VTR% and CTR% has increased. The average watch time on our video content has increased significantly as well, which was great to see.
David Nowak
Social Media Executive at PHD
The Marin Social team provided exclusive access to split testing functionality above and beyond what is currently available on the Facebook platform. With this additional insight we were able to accurately fuel our decisions and strategy, by giving a clear direction when optimizing to conversion goals. Ultimately this led to our Facebook campaigns being able to increase in scale whilst increasing efficiencies, making it a powerful tool to drive performance and elevate our Facebook marketing campaigns.
Paul Kasamias
Head of Performance Media at Performics
Marin allows us to bid down to the SKU level, giving every single product in our catalog the appropriate bid to meet its ROI goal. The amount of control and flexibility that we have with Marin allows us to treat each SKU like a keyword—whereas other bidding platforms take a “blended average” approach and give a large groups of SKUs one bid—we were able to increase profit 110% with Marin Bidding applied to our Shopping Campaigns this holiday season.
Kirk Ciarrocchi
Search Marketing Manager at Sharper Image
Actimel and MEC have produced an effective and innovative approach to distributing content with timely and cultural relevance, helping us resonate further with our target audience.
Marjorie Borreda
Actimel Global Digital Manager & Elsa De Guzman / Head of Media and Digital
Using the experience and support of the Marin Social account team a strategy was formed that would enable us to test against a variety of different Custom Audiences and devices, using different creatives and messaging to different demographics. Thanks to the Campaign Duplication and Bulk-Editing features what would normally be a manual and time-consuming process was possible in a fraction of the time.
Oliver Przybylski
Social Acquisition Manager UK at Leo Vegas
Aiming to improve performance of reach and frequency campaigns which we used to manage through Power Editor, we decided to review our approach to campaign planning. This is where we’ve truly discovered the added value that Marin Social offered in this area through Comparison mode and improved work flow, which ultimately has helped us to achieve our goals.
Sven Nührig
Director Marketing at BODYCHANGE® (Social Media Interactive GmbH)
With Marin Social, we are able to advertise the right destination offer to the right person when he or she is in the market for a package holiday of tickets to a certain travel destination. We were able to effectively target non-converting traffic of people who browsed specific sections of our website through the Website Custom Audience pixel and turn them into customers.
Arjen De Mik
Manager Digital Performance Marketing at TUI Benelux
The performance that we saw with Marin Social’s Dynamic Ads for Travel solution for re-marketing was above expectations! Marin’s team of paid social experts made this relatively complicated retargeting Ad type seem easy while delivering a 6.7X ROI.
José Luis Aranda
Global Digital Media Advertising Director at Melia Hotels International
The destination bidding capability has saved us time every week, removing the need to look at the account at a granular level to see how each destination is performing. Thanks to using Marin bidding technologies across our test campaigns, our efficiencies have improved greatly and our revenue has increased.
Christina Smaragdi
PPC Account Director, PHD
The results speak for themselves and we’re thrilled to see such a dynamic approach to our search campaigns. The phenomenal improvements in revenue during the beta test has given us the confidence to roll out this strategy across the account.
Amy Neale
UK Advertising and Communications, Virgin Atlantic
When we put our site variables into Marin Display’s Site Tracking Tag, everything worked the first time. We got the order IDs and revenue value, and everything matched. It makes my job a lot easier, and now I don’t have to spend all day combing through spreadsheet after spreadsheet, trying to figure out where a booking value came from because it’s nowhere in my system. Also, the Client Services Team is responsive and helpful, and much more interested in helping us beyond, ‘Read our Help Center’.
Kevin High
Digital Marketing Manager at IBC Hotels
Marin Social allowed me to quickly create and test multiple campaigns, targeting multiple user demographics. Thanks to Marin Social’s budget features, I was able to ensure that the best performing campaigns gained access to the budget they needed. As a result, I’ve been able to acquire a large number of quality app users at a low cost for TrueView.
Michael Merredy
Director at Merredy Consulting
The wheel that we turn in the SEA at“ Who delivers what ”is no less complex than that of a large retailer. The software with which we control our campaigns must also be correspondingly powerful. With Marin we have not only found a tool that offers us the scope and flexibility that we need. We have also gained a partner who, together with our team, continuously discovers and develops potential. The committed and professional advice, a significant increase in efficiency and a disproportionate increase in traffic confirm our choice.
Anne Schönbrunn
Head of Online Marketing at "Wer Liefer what"
Mangostorm are a pleasure to work with and we are now their longest standing client. Through Social Media and using Marin software they have been delivering consistent growth of quality social media followers which has in turn helped improve Facebook page engagement rates but ultimately increasing the sales of the Bio-oil product.
Julie Virginie Lardieg
Senior Brand Manager at Bio-Oil, Godrej UK
