Buyagift, a leading provider of gift experiences in the UK, scours the UK marketplace for all things gift-related. From unique birthday and holiday gifts to a curated selection of novelty items to mark a special occasion, Buyagift offers an exceptional assortment.
Smartboxes are tangible gift experiences that can be shared with friends and loved ones. Each is available packaged in a glossy gift box. Each Smartbox has its own unique theme offering hand-picked experiences spanning the UK and Europe.
“Marin’s integration has enabled a more robust, algorithm-based approach to the bidding process, with great results. Our peak season is quickly approaching, and we can now comfortably leave all the heavy lifting to Marin, while focusing on the strategic positioning of our smartboxes in an ever-demanding marketplace.”
– Alex Torres
Senior Performance Marketing Manager
Buyagift sought a tech partner in Marin Software who could help drive their multi-channel marketing efforts. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising.
Linking their Amazon accounts to Marin Software has enabled Buyagift to quickly and clearly report on and analyze sponsored ads performance data. With Marin Software, they can readily compare performance day over day and month over month.
Additionally, collaborating with the Marin team, Buyagift set up automated bidding for their keywords based Amazon Sponsored Products campaigns. Alongside Buyagift’s search campaigns, Marin is now pushing updated bids daily for the keywords covering nearly 4,000 products for Buyagift, based on ROAS targets that the team have set.
Automated bidding helped Buyagift increase their exposure to Amazon customers, generating a 79% increase in ad impressions. Click volumes also increased by 36%, with cost per click 7.4% lower than before. This increased awareness and engagement, and ultimately helped Buyagift grow revenue on Amazon by 17%.