Delivering on Acquisition and Brand Awareness Goals
PlayOJO is relatively new in the competitive online gaming space. To achieve its growth goals, PlayOJO turned to Marin to enact an acquisition strategy to deliver on a “Cost per First Time Deposit” that could rival industry benchmarks. The challenge was to increase brand awareness at the top of the funnel with an audience that would likely convert from acquisition campaigns, in order to reduce the overall Cost per First Time Deposit. PlayOJO decided to expand their marketing endeavors by running social ads.
Optimizing the Funnel with Reach and Frequency Buying Strategies
Marin’s managed service team established a social strategy—from branding to retention—to support each stage of the funnel. By pre-testing multiple creatives across demographics, bidding, and lookalike audiences, the team was able to design a winning strategy at scale.
Hitting the Jackpot with Video Ads
PlayOJO found a perfect combination when it used Reach and Frequency Buying to accurately control message exposure across the funnel, and Video Ads to highlight its product offering.
Performance improved significantly over a four-month period:
- 18% decrease in CPC
- 18% decrease in CP registration
- 48% decrease in cost per FTD
"Marin’s managed service team has gone above and beyond our expectations. We were very impressed by their software automation tools and expertise in Facebook ad buying. The results speak for themselves!"
- Samit Dutta / Head of Digital, PlayOJO
PlayOJO Casino is an online casino that features video slots and progressive slots powered by some of the most popular software providers, like NetEnt, Microgaming, NextGen Gaming, Blueprint Gaming, SkillOnNet, Amaya, and many more platforms. All of the games are offered through an instant-play mode. Furthermore, there is a live casino available. PlayOJO Casino is fully licensed and regulated by the UK Gambling Commission and Malta Gaming Authority.