Premier Farnell Unlocks 33% Incremental Growth with MarinOne Bidding
Premier Farnell is a global technology leader with over 80 years of experience in the high service distribution of technology products and solutions for electronic system design, production, maintenance, and repair.
Their multi-channel approach includes 48 transactional websites, contact centers, a field sales force, and online community.
Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Premier Farnell is the trusted global source for engineering solutions in today’s most in-demand application areas.
Marin’s partnership has been key to delivering consistent growth over the years, but the new MarinOne Bididing has taken our performance to new heights. As a result, we are very excited about rolling out these bidding enhancements to additional markets.
With over 40 markets selling over 900,000 electronic components, operating Premier Farnell’s paid search and shopping campaigns at scale is a constant challenge. Premier Farnell require advertising automation at global scale to ensure they’re getting the best performance from their digital marketing campaigns.
Premier Farnell has been using Marin Bidding for several years with strong results, but their marketing team is always looking for ways to increase campaign performance. We introduced them to MarinOne Bidding, our next generation automated bidding and pacing solution for delivering digital advertising performance.
MarinOne Bidding leverages entirely new optimization algorithms that combine the latest in machine learning with detailed data on account performance to improve predictions and drive better performance for paid search accounts. Searching for additional untapped growth, it unlocks the potential of long tail keywords through advanced clustering techniques.
Premier Farnell was one of the first clients to get access to MarinOne Bidding. With no additional workload for their digital marketing team, they were able to leverage Marin’s bidding technology to help identify opportunities for increasing account performance. We enabled MarinOne Bidding in two markets, Germany and the Netherlands, and both regions saw an immediate improvement in ad performance.
With MarinOne Bidding activated for 20 days in both key markets, Premier Farnell’s revenue grew by 33% while cost decreased by 20%, when compared to four other markets not included in the bidding test. The results were driven by MarinOne Bidding’s improved clustering algorithms, which are designed to make significantly more accurate predictions.