Spartoo.com ottiene un aumento del 12% di ritorno sull’investimento pubblicitario usando Marin Software

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Industry:
Retail
Location:
Europe
Website:
  • Marin Software selected due to flexible attribution modeling and a transparent bidding algorithm
  • Marin's community guide, training videos and certifications, as well as tailored training have enabled them to quickly take advantage of the platform
  • Increase in ad spend by 12% and set a record for revenue in January

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Overview

Founded in France in 2006 by three young entrepreneurs, Spartoo.com is the number one online shoe store in Europe. It offers more than 30,000 models and 700 brands, while providing exceptional customer service. Spartoo.com is active in 30 countries.

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After a short time with Marin, the performance has exceeded our expectations and the platform will certainly be a critical success factor for Spartoo.com moving forward. I am also pleased with the local support from the Marin team. I wanted to get the most out of Marin in the shortest possible time and thanks to the local team's support, attention and training we were able to leverage the platform from the start and make a positive impact for Spartoo.com

Jeremie Touchard

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Challenge

Spartoo needed a solution to calculate, based on Keys and Clicks, the customer journey before conversion. Other requirements for adopting a platform like Marin were the ability to scale campaigns and the ability to target language and geography. A paid solution like Marin offers these possibilities together with total visibility and transparency in the bids calculation.

This level of complexity and transparency was not on offer among Marin's competitors considered as well as by attempts to build this tool in-house. Training on measures for Spartoo was also offered by Marin so that Spartoo could use in advance and efficiently the advanced optimization strategies offered by Marin.

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Solution

Spartoo.com has decided to work with Marin Software for the predictive algorithm of bids which combines the power of automation with the flexibility of ultimate control by the team when quick adjustments are required by the 'variability' of the market. Marin Sofware's ability to attribute the value of conversions to multiple clicks along the customer's path has allowed Spartoo to refine and customize the conversion attribution model and achieve its business goals.

In addition, Marin Software offers a service throughout Europe in the local language which has allowed Spartoo to save time in managing campaigns in different territories in the local language. The time saved was invested in the optimization of the campaigns with the aim of acquiring more earnings.

With access to an interactive community, training videos and online certification programs, Spartoo.com quickly learned how to use Marin Enterprire's advanced tools and features.

The support structure throughout Europe has also allowed ad hoc traning in relation to the complex attribution model required by Spartoo.

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Upgrade your performance with MarinOne Bidding

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Results

Thanks to the power of the software, the flexibility of the bidding algorithm, the customization of the training and the advanced support offered by the Global Services team, Spartoo.com has seen a 12% increase in ROI without having to increase the budget. Spartoo.com also had the best January ever with the highest revenue ever recorded within months of Marin's adoption.