The Challenge
the challenge

Are you logging into multiple systems to see your marketing data? Why?

The customer journey spans Google, Meta, Amazon, and more. It is essential to have a comprehensive view of this data when making decisions about the impact of your marketing efforts. Logging into individual publisher tools only gives you a slice of the data you need. Google Analytics gets you part of the way there but doesn’t have complete campaign cost information.

You need a flexible, agile system that easily integrates cost and performance data from all of your publishers with all of your conversion and revenue data.

Avoid repetitive manual work

With our direct API integration with publishers, Marin automatically pulls the latest complete data for analysis and optimization. No more time manually collecting and copying data into spreadsheets or jumping between browser tabs for different publisher tools.

Don’t worry about changing APIs

If you have a direct connection with the publisher APIs, you know how frequently they make changes. Whether launching new ad formats or breaking changes around the data model, these changes are painful – and keeping up with them can be more than a full-time job. With Marin, you can stop worrying. We’ll keep up with the publisher APIs and provide a stable foundation for your campaign reporting and optimization.

And with BI Connect, we can push your data to your data warehouse to integrate your complete, normalized marketing data into your business data.

Link accounts in just a few clicks

Marin makes it easy to link to your publisher accounts via single sign-on. Enter your credentials, select which campaigns you want to import, and Marin does the rest. Within minutes, we will pull 90 days or more of historical data for analysis. 

Work without limits

You can link multiple accounts from each publisher to a single Marin account, making managing larger brands at scale a breeze. Marin unifies your data and allows you to report across publishers at any level – from accounts to individual keywords or creatives.

Paid Search Publishers

  • Google Ads
  • Microsoft Advertising
  • Apple Search Ads
  • Yahoo! Japan
  • Baidu
  • Qihoo360

Paid Social Publishers

  • Meta (including Facebook, Instagram, WhatsApp)
  • Tiktok
  • Snap
  • YouTube
  • LinkedIn
  • Pinterest

Retail Media Publishers

  • Amazon
  • Walmart Connect
  • Criteo Retail Media
  • CitrusAds

Display Publishers

  • Google Ads
  • Yahoo DSP
  • Amazon DSP
  • Criteo
  • Taboola

Non-API Publishers

Marin also automatically ingests data files for many publishers not listed above. Usually, this involves creating a recurring report sent to Marin via email. We process this file and make it available alongside the rest of your data. Bring us your report challenge, and we can solve it.

Connect to your entire ecosystem

Marin doesn't stop at publisher data. We have integrations with hundreds of a data sources and destinations. Revenue Connect makes it easy to import revenue and conversion data from various sources including analytics, offline systems, CRM suites and more. BI Connect distributes your unified data to your data warehouse or other destination for further analysis.

Manage clients at scale

Agencies can create separate Marin client accounts for each brand they work with. If you are working with a large advertiser, you might have multiple client accounts for different geographies, brands, or lines of business. Marin makes it easy to zoom in and out across publishers and accounts to the needed data.

Work globally with currency conversion

Do you have accounts in dozens of countries globally? Cost and revenue data in different currencies? No problem! Marin automatically converts inbound data to your reporting currency, simplifying reporting for the largest global advertisers.

Get started uniting your ecosystem

Are you missing some of your key data? Talk to your Marin representative today to link your entire ecosystem or reach out to get started now.